Maritz Travel Co. continues to build alliances, as evidenced by the recent announcement that it has partnered with Freeman as its preferred provider of audiovisual, multimedia, and creative services. The multimedia and creative services will be provided through ProActive, a division of Freeman.

Freeman, in return, will be offering clients new virtual meeting services through the Maritz LIVE program, a suite of e-meeting services launched in May, and meeting assessment and measurement services through Maritz’s two-year-old Meetings Effectiveness program. “Given current market conditions, we believe alliances with leading organizations like Freeman provide us the opportunity to integrate our solutions to provide more turnkey offerings and higher value to customers,” said Christine Duffy, president and CEO of Maritz Travel, in a statement. The Maritz-Freeman partnership follows the announcement in June of a preliminary agreement between American Express Business Travel and Maritz to bundle and market their strategic meetings management tools under a program called MaXvantage. Maritz is also building its new Maritz LIVE program through partnerships, so far including InXpo for virtual meetings and Velocity Broadcasting for satellite broadcasting events.