In a shopping mall in Nashville, you can walk into the PrinSource Financial Center and spend ten minutes--or two hours--getting answers to all your insurance questions without ever having to talk to a salesperson. "Customers say they don't want to be sold a product," says Karen Brett, second vice president at Des Moines, IA based The Principal Financial Group, operator of the PrinSource center. "They want someone to help them understand different insurance products and how they might meet ...

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