SITE Panel: Incentives Are Becoming a Commodity

Never before has price been so important in incentive decision-making, according to a panel of industry leaders at the Society of Incentive and Travel Executives' annual meeting, held in Reykjavik, Iceland, in December. “Relationships are no longer enough of a reason for companies to continue to do business with the same supplier,” said Brenda Anderson, SITE's executive director. “It's all about the best bid.”