It all started with a plush, white teddy bear named "Cubby." He (or was it she?) was introduced at a September meeting in Orlando of managers from Sterling Jewelers Inc., parent company of 840 stores in 44 states, including the Kay, Belden, and Friedlander's chains. "Show your customers how to hug this bear, and it'll fly off your shelves," said Larry McCoy, senior vice president of store operations, as he announced that the company had just chosen St. Jude Children's Research Hospital in ...

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