When Dick Baker, founder of Appleton, Wis.-based Creative Group Inc., developed a marketing plan for a grocery client back in 1961, he never imagined that the concept would lead to his own business. Baker was working at an advertising agency in Appleton when a client in the wholesale grocery industry came in looking for help. The company had just invested in a new warehouse and needed to get customers to start buying a greater diversity of product, and more of it. Baker developed a program ...

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