As soon as we announced Australia as the conference site, excitement was high," says Jill Stoffield, meeting/ conference planner at Brookfield, WI-based HPS Select Brokerage Services, "but to keep that charge going, we needed a strong promotional program." The Creative Services and Sales departments worked together to create the Vision Down Under campaign, which tied together the company's promotional goals with a memorable theme, eye-catching graphics and cost-effective gifts, over an ...

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