Just Think When it comes to brainstorming meetings, the more relaxed the better. Why not create an informal setting by placing stackable chairs outside the room, then letting attendees carry them in and determine the seating design?

Source: Grace McGartland, founder, Thunderbolt Thinking

Need a Read? As sales organizations evolve to meet customer needs, some smart companies are rethinking the old rules regarding compensation and incentives. Compensating New Sales Roles, by Jerome A. Coletti and Mary S. Fiss (Amacom, 1999), takes a look at many examples (from Dell Computer to Flap Envelope Company) gathered from the team's ex-periences as consultants with the Phoenix-based Alexander Group. The book is packed with scenarios and solutions, as well as detailed compensation schemes for the many new positions and configurations, from telesales reps to customer service teams, that have emerged under the sales umbrella.

Consider This "Have people createtheir own sales goals for an incentive program. They'll set higher goals than you would."

--John Farrell, Carlson Marketing Group, speaking at the IT&ME Show

New Sensation Until now, Boston has lacked a super-luxe hotel that's unmistakably Boston-chic ... until Fifteen Beacon opened last fall, that is. The 61-room boutique property overlooking Boston Common has all the right amenities: gas fireplaces and 300-thread Italian sheets, for example. Guests even get their own Boston phone and fax numbers, which the hotel prints up on business cards for guests "in residence." The function space couldn't be more hip: A wine cellar meeting room that accommodates 100 people for a reception.

Book Mark www.namingnewsletter.com

A name can make all the difference. That's why Glen Rock, N.J.based marketing and communications firm, Rivkin & Associates, was right on target when it designed a Web site about naming strategies. You'll find at least two dozen downloadable articles at www.namingnewsletter.

com on subjects such as "8 Myths About a Good Name" (The #1 Myth? "Size doesn't matter") and "Getting Employees On Board with a Name Change." Visitors also can receive quarterly synopses of new articles sent via e-mail.