It was so Microsoft. Only Microsoft could spend $200 million dollars on a product launch and make it appear, well, almost understated, even while the Windows XP logo flashed across every billboard in Times Square. Only billionaire Bill Gates could slouch across the stage in his signature just-folks attire — blue button-down shirt and baggy gray slacks — and spend minutes talking up Mayor Rudolph W. Giuliani without even mentioning the product he was there to introduce.
Register to view the full article
Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.
0 comments
Hide comments
