What to ask before diving in ten questions to ask before diving in
The world as we know it is changing. While most of our days may still be taken up with doing business on the telephone and managing projects on paper, the percentage of time event planning professionals spend using the Internet has grown immensely. And that time may be our most productive time, the time of greatest strategic importance. In order to ensure that the time you spend on the Web is some of your most valuable, you should demand certain important things from your online professional planning resources. When you go to the World Wide Web and seek planning resources, there are 10 questions you should ask of a site.
Are the resources available international in scope?
The Internet is the ultimateresource, available 24 hours a day, seven days a week, no matter where you are. Yet few Web sites take advantage of the fact that they can provide information to those outside the confines of the United States, or to those who need information about the rest of the world. Few Web sites accomplish this, partly because the scope of their business services is not truly global.
As a professional, you can and should demand global information. Look for a site that is global in scope, which not only provides information that is internationally relevant, but which is also able to provide the richness of information that answers the needs of diverse groups of users.
Does the Web site let you conduct research?
Assess the quality of the information on the Web site. Is the Web site merely atool, or does it go beyond marketing to provide information and resources that allow you to do your job better? Is the information on the site specific? Is it relevant? Many Web sites provide only teaser information as a means of getting people to call them or send an e-mail, or just register. However, you should demand more than a mere brochure: You should demand to be informed.
Can you easily submit an RFP?
An online RFP should be easy to navigate and easy to use. It should remind you to provide information about the relevant details of your program while allowing you to represent the unique nature of your demands. An online RFP should not try to “shoehorn” your information into a predetermined format that means you may have to leave out some important information, only to have to follow up later when your planning phase has moved beyond Web interaction.
In addition, the Web site should provide you with choices for submitting your RFP. It should recognize that many planners have already created a document outlining their program needs to either e-mail or fax, and that the ability to quickly send an e-mail with an attachment might be the way you choose to communicate. You deserve this time-saving step.
Was the site created by event planning professionals?
Many Web sites are created for purposes other than the professional purposes they state. Some purport to offer free information, and drive traffic to the site in order to market access to their visitors to companies who pay to advertise to them with paid banner ads and tile ads. You should demand that your online planning resource was created as a planning resource by genuine industry professionals.
Does the site provide access to a community of professional colleagues?
A Web site should provide the means for you to communicate with your professional colleagues. Many excellent Web sites provide a bulletin board or a forum for you to use as a means to ask questions or provide answers to your professional colleagues in the meeting and event planning profession. Inquiries can range from how-to questions to issues in strategic management. In addition, a Web site should provide information that changes weekly, if not daily, and allows you to publish information, get recognition, and give feedback.
Is the site easy to use?
Easy Web site navigation is possible — any site that fails to make it easy for you to get around either is poorly designed or, like supermarkets that bury the bread and milk at the back of the store, is asking you to get through other information before you get what you need. You should be able to click easily through the pages you need. Some Web sites take this a step further and allow you to personalize your site by determining your preferred order for the pages to appear.
Can you have control over the information you leave on the Web site?
You should be able to control the information you leave there. Your information should not disappear into thin cyberspace, but rather should be archived, so that you can go back to it, change it, manage it, delete it, and resubmit it. You should not have to re-enter your information time and time again — the Web site should know you and respond to you as an individual. A Web site should not be a barrier to personal communication, rather, it should enhance that communication.
Are you recognized for your professional status?
If the Web site is a true professional resource, it should provide the means for you to be recognized for your professional status and experience. While it may be slightly time-consuming to answer survey items, it allows you to be recognized as an event planning professional, and even more importantly, it allows for enhanced and personalized communication between you and the Web site.
Does the site go beyond informing to allow communication?
The feature to look for is communication, not information. Does the Web site generate communication from the organization? Do you get timely and useful online newsletters and notification of updates and features that are of interest to you? More importantly, do you get the proposals you need in a timely manner? Does the Web site lead to valuable interaction with the organization it represents? “High tech” should lead to “high touch.”
Does the Web site make you more efficient?
The bottom line is your— Return on your Online Investment. From a valuable professional resource, you should demand efficient communication, excellent information, changing and adapting informational resources, and newsletters and educational materials such as case studies and in-depth profiles. These types of resources make your time online valuable, they increase your ROI.
It is easy for event planners to recognize that time is one of your most valuable resources. Online event planning resources should be created with that in mind. These 10 tips will help you identify the best of the Web and avoid the pitfalls that all too often waste precious resources.
Chris White is CEO of Global Events Partners, a leader in destination management worldwide, offering coverage in primary destinations across the U.S. and North America, South America, Europe, Africa, and the Asia Pacific.
Katya Thomas is Vice President of marketing for Global Events Partners and Adjunct Lecturer with the Communications Department, University of Maryland University College. She has heldpositions in Marketing and Business Communications at academic institutions in Australia, Europe, and the U.S. At GEP she is responsible for traditional and online marketing activities, as well as educational activities.
Here's a list of the major site selection/RFP services online today
- EventSource, www.eventsource.com
- GetThere, www.getthere.com or allmeetings.com
- PlanSoft, www.mpoint.com
- StarCite, www.starcite.com
- MeetingVelocity, www.meetingvelocity.com
- MadSearch, www.MADSearch.com
TechTips for Site Selection
• Don't use a resort unless you plan to make the resort's facilities a part of your meeting. Imagine a Fortune 500 company holding a national sales meeting at a resort in the Southwest when corporate policy does not permit free time to use the resort's amenities. So attendees get to see the glorious outdoors from inside a meeting room and watch and weep as others have a good time!
— The Editors