The 2009 CMI 25
Highlights
 Our comprehensive 2009 listing of the industry's largest and most influential North American meeting and incentive companies focused on the corporate market.Would you like a pdf version of this article? Click here for options! |
BI
Edina, Minn.
(952) 835-4800
www.biworldwide.com
Founded: 1950
Leadership: Guy Schoenecker, chairman and CEO, and Larry Schoenecker, president and COO
At a glance: Half of BI’s revenues in 2008 came from creating group incentive travel programs, 40 percent
from meetings, and 10 percent from other sources. In reaction to the economic downturn, BI has introduced FirstTouch Virtual Meeting Center, a Web-based portal that provides an alternative to live meetings. It also launched AwardBound, an incentive travel rewards system. Program participants
can use it to track their progress and to research and book reward travel, while program sponsors
can monitor program activity.
Corporate meetings in 2008: 500
Incentive travel programs in 2008: 300
Meeting and incentive travel programs held outside the U.S.: 15%
Room nights booked for meetings
and incentives: 375,000
Full-time employees: 800
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