The first installation of a recent survey by the Site Foundation and the Incentive Travel Council is different from other industry research because it focuses on what’s motivational and meaningful from the perspective of 1,003 incentive program participants—including those who didn’t win. When they were asked why they thought they didn’t qualify, 67 percent of respondents said they didn’t work hard enough and want to work harder to earn the trip in the future. There were some negative ...

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