The timing of Daniel Pink's new book, Drive, seems curious at first. A book about intrinsic motivation—about putting your heart and soul into work because you're treated with respect and autonomy—at a time like this? At a time when employees are stretched to their limits and the prevalent form of motivation in many companies is reminding people they should be happy they have jobs? But if you think about it, the old form of motivation—what Pink refers to as Motivation 2.0—is what got this ...

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