Four meeting pros who helped write the book on strategic meetings management — Kim Groth Kerns, senior meeting planner, Medtronic Inc.; Lynn Ridzon, director, global strategic sourcing-meetings and events, Amgen Inc.; Dick Zeller, vice president, strategic meetings management, Maxvantage; and Bonnie Weiss, director, pharmaceutical industry sales, Hyatt Hotels Corp. — will explore first-hand the benefits and pitfalls of a variety of models at the Sixth Annual Pharmaceutical Meetings Management Forum, March 14-16, at the Philadelphia Marriott Downtown.

For this and dozens of other sessions, including those on navigating the complex regulatory world of pharmaceutical marketing, attend the largest event for planners in the healthcare meeting planning niche. Visit meetingsnet.com/medicalmeetings or call (800) 817-8601.