When a large pharmaceutical company brought its national sales meeting to Dallas last March, it aimed not only to motivate the 260 sales execs in attendance — but to bring some joy to local at-risk children as well. As part of the meeting, the group built 26 bookshelves for the Wilkinson Center, a Dallas-based nonprofit organization that helps poverty-stricken families. The teambuilding event — organized by Bethesda, Md.-based Impact 4 Good — engaged attendees in literacy-themed challenges, ...

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