Eco-Cuisine Myths
Highlights
Cabrin Kelly-Hale, director of event planning at the JW Marriott Starr Pass, Tucson, clears up some misconceptions around organic catering.True or False: Meeting hotels have come around to provide more organic in the past couple of years.
Kelly-Hale: False. I did a great deal of research on hotel banquet menus across the country in preparing for our 2008 menus and was honestly shocked that this was not a focus. Of 60 sets of menus from large properties across the country, I was amazed that only two mentioned organic.
But we are seeing more requests for green menus — during the first three months of '08, these requests were up at least 35 percent from the same time period in 2007. Last year, planners were interested; this year, they're making site decisions.
True or False: Eco-cuisine is more expensive.
Kelly-Hale: False. Not if you manage it correctly. Organic may cost a little more, but because we cook to order, we don't over-order or overproduce. Typically, banquet menu pricing goes up 5 percent to 7 percent yearly, and we kept our 2008 menus completely in line with this standard. Also, the chef and I can customize less-expensive menus that still meet all the criteria.
True or False: You can do a traditional buffet with organic food.
Kelly-Hale: False. Our food is never finished in the kitchen, put in a chafing dish, and left for the guests to serve themselves. Instead, we present experiential cuisine in an interactive environment. This means that we sear, sauté, assemble, carve, and create each dish to order for the guest at the time they want it. We don't use any steam tables, ever.
Cooking to order means that we never run out of food, and we never have to throw food out. We may need to do some well-thought-out bulk preparation, but never any bulk cooking. If, for example, we cut up more veggies than we need, we can make soup. But you can't recycle cooked veggies.
True or False: A green meeting can be green without eco-cuisine.
Kelly-Hale: False. I don't believe that hotels can be “fashionably” committed and do a few overt things to be green — we also need to do the things that will really affect our world. When the planners we work with poll their attendees after a meeting at Starr Pass, it's at the top of the list in terms of what they care about. So I really think that eco-cuisine is the cornerstone of a green meeting.
True or False: There's not a lot you can do with organic food at breaks.
Kelly-Hale: False. Our breaks feature a lot of products from local vendors. For example, Green Valley Ranch pecans become house-made pecan brittle with local honey. We have a made-to-order salsa break with locally grown chilies and tomatoes. Our chefs make beef, turkey, and vegetarian jerky that is all natural and incredibly delicious. We provide signage highlighting these facts, and the food becomes a great conversation point for the attendees.
True or False: Décor has yet to go green.
Kelly-Hale: False. Our in-house décor company, Encore Creative, has designed fabulous centerpieces that fit the ambience but don't use cut flowers, such as beaten copper cylinders with candles, mosaic lamps, and cactus arrangements that people take home and keep as houseplants. Our menus are printed on 99 percent recycled paper. We reuse our linens constantly, including handpainted, natural leather table coverings that can be quickly cleaned with an antibacterial wipe. In the lobby, we've replaced plastic cups with ones made almost entirely of corn — they break down within 45 days when composted.
Take a Taste
Featured on JW Marriott Starr Pass' Native American Heritage Menu:
Fair Trade coffee-rubbed lamb chops with Ibarra mole negre
Mesquite-grilled baby romaine salad with oven-melted baby tomatoes, cornbread croutons, black mesa goat cheese with chiltepin spike bitter root vinaigrette
O'Odham tepary bean hummus with green chile pico de gallo, blue corn chips, and knell-down bread
Desert shrimp pozole with maize mushrooms and red, white, and blue hominy For dessert? Indian pudding, of course.
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© 2008 Penton Media Inc.
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