Checklist Reduce the size of your exhibit space As long as you are on the exhibit floor, your people are available to conduct business as usual. If a question arises about the size of your booth — if, in fact, it is smaller than in previous years — you can simply say that serving prospects' and customers' needs during these challenging economic times is more important than having a fancy exhibit. Use the simplest exhibit materials Today's lightweight, easy-to-set-up-and-dismantle modular ...

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