A cautionary tale about incorporating charitable acts into an incentive program outside the U.S.
When Harith Wickrema's pharmaceutical client asked him to plan an incentive trip to Rio de Janeiro that would also give back to the local community, he knew he had his work cut out for him. Wickrema, founder and president of Philadelphia-based event planning company, Harith Productions Ltd., had never been to the Brazilian city, and he didn't speak a word of Portuguese. Making the project even more challenging was a lack of local experience with corporate community outreach as part of ...
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