The longer a company is in business, the greater the need for reinvention. Not many companies in the meetings space understand this better than the George P. Johnson Company, one of the industry's longest-running acts. “If you look at James Bond movies,” says Jeff Rutchik, GPJ's senior vice president of worldwide client services and general manager, “there is the great actor, the fast car, and good vs. evil. Those tenets don't change. And the core of who we are doesn't change. It's about ...

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