- If you could be anywhere in the World, Where would you be?
In Thailand next to the golf course, with a few of my very best friends on the veranda of my teak wood house, with a nice whiskey in my hand.
- IT's Time for a Second Career, What do you choose?
Troubadour — a singer, songwriter, and storyteller who went around keeping legends and stories alive and receiving shelter and food in return.
- What's the best book you've read in the past year?
Thomas L. Friedman's The World is Flat. Globalization in optima forma; the world has become flat, meaning a level playing field. Border crossing developments in information and communications technology have equalized or are equalizing second- and even third-world [countries] to first-world level.
- What's your hidden talent?
My vice president Marit Hoogendoorn accuses me of having a sixth sense.
- Who inspires you?
English comedian and actor Rowan Atkinson, aka Mr. Bean, because his body language tells more than a million words.
Lex Granaada is managing partner at incentive marketing firm Granaada & Partner in Holland. He has been a member of the Society of Incentive and Travel Executives since 1992 and currently serves as president of the organization.








