The CMI 25

R/A Performance Group

San Francisco
(415) 869-6500
www.raevents.com
Founded: 1986
Leadership: Donna Riser, CEO; Mimi Almeida, president

NUMBER OF MEETINGS AND INCENTIVE TRAVEL PROGRAMS IN 2006:
65

PERCENT OF THOSE HELD OUTSIDE THE U.S.:
65%

NUMBER OF ROOM NIGHTS BOOKED FOR MEETINGS AND INCENTIVES:
50,000

NUMBER OF FULL-TIME EMPLOYEES:
25

AT A GLANCE: By some measures, R/A is among the smallest companies on the CMI 25, but by its client list, you wouldn't know that. The company's top three clients in 2006 were BMW of North America LLP; MINI USA; and Lincoln Benefit Life. R/A received a 2007 Meeting Professionals International Global Paragon Award of Excellence for Promotion for its “MINI Takes the States” experiential event, which took MINI owners from across the country on a 17-day road trip spanning 16 cities, 19 states, and 4,119 miles.

SDI Travel and Incentives

Chicago
Phone: (312) 587-8200
URL: www.sditravel.com
Founded: 1992
Leadership: Scott A. Dillion, president and CEO; Amy B. Michel, vice president

NUMBER OF MEETINGS AND INCENTIVE TRAVEL PROGRAMS IN 2006:
86

PERCENT OF THOSE HELD OUTSIDE THE U.S.:
35%

NUMBER OF ROOM NIGHTS BOOKED FOR MEETINGS AND INCENTIVES:
22,000

NUMBER OF FULL-TIME EMPLOYEES:
15

AT A GLANCE: SDI's top three clients in 2006 were medical technology company Becton Dickinson; L&W Supply, a Chicago-based contractor supply company; and Baxter Healthcare. Its business is nearly evenly split between meetings and incentives, with meetings bringing in 45 percent of the company's revenues and incentives 50 percent. Events comprise the remaining 5 percent.

USMotivation

Atlanta
(770) 290-4700
www.usmotivation.com
Founded: 1962
Leadership: Dan Leong, chief operating officer; Michael Ruege, senior vice president of sales and marketing

N UMBER OF MEETINGS AND INCENTIVE TRAVEL PROGRAMS IN 2006:
77

PERCENT OF THOSE HELD OUTSIDE THE U.S.:
20%

NUMBER OF ROOM NIGHTS BOOKED FOR MEETINGS AND INCENTIVES:
76,434

NUMBER OF FULL-TIME EMPLOYEES:
137

AT A GLANCE: The company specializes in a mix of incentive strategizing; marketing and communications to support incentives, loyalty programs, and other events; and merchandise and travel rewards. Meetings and events bring in 15 percent of its revenue; incentive travel, 35 percent; and other services the remainder. In 2005 and 2006, the company earned three Circle of Excellence Awards from the Incentive Marketing Association and a Crystal Award from the Society of Incentive & Travel Executives, among other honors.

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