Graphic Recording Draws Adherents
“Initially, clients like the novelty of graphic recording, but once they actually experience it, they see the value of it,” says Charles Alday, president, Alday Consulting Services, a Kennesaw, Ga. — based performance consulting firm.
Graphic recording is the interpretation, through words and images, of the ideas expressed at a meeting. “You are literally trying to capture the big picture — so it helps to use big paper,” quips Martha McGinnis, president, Visual Logic Inc., Atlanta, a practitioner of the trade. “I use images or colors that relate to what was being said, how it was said, and the context.”
Alday uses graphic recorders for several corporate clients and finds it an effective and relatively inexpensive way to deliver return on investment. He believes visual reminders leave a lasting impression, and he even makes post-conference booklets for clients with images of the graphic recordings and a summary of action items. The drawings can also be scanned and sent by e-mail to attendees, posted on the Web, or hung in clients' headquarters for all to review.
An hourlong session can be translated into a chart that can be understood in about three minutes. “That chart,” says McGinnis, “can easily double what people remember — the important stuff, not what they ate, or the faux pas, which is often what people remember later.”
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
Advertisement
Advertisement
Sign Up for Our Free E-Newsletters
Meetings Collaborative
Rate your experience with meeting venues and suppliers.
| Powered by: Meetings Collaborative | |
Latest Webinar
Beyond Marketing: What Else Social Media Can Do for Your MeetingsThursday, May 24 | 2-3 p.m. EST
Most associations know that online social networks can be handy tools to spread the word about their meetings and events. But social media can do so much more than market. Our social media expert will uncover ways you can leverage social media to discover the educational content your members are craving, engage and energize your community, build relationships, and even simplify your meeting processes.
Register Now!
VIEW ALL ARCHIVED WEBINARS
Advertisement



















