I recently led a panel discussion at the Society of Incentive & Travel Executives' International Conference in Toronto, where my fellow industry magazine editors spoke of how bogged down they have become by e-mail. Most of it is from suppliers trying to get coverage in their magazines, and most of it they would never print — but few of the senders take the time to find out what editors actually do need. That same day, at another session, speaker Sue Hershkowitz-Coore, CSP, ...

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