Finding good deals on hotel rooms and meeting space is more difficult in a seller's market, but it's not impossible. It starts with knowing the value of your business, says Bonnie Wallsh, chief strategist, Bonnie Wallsh Associates, Charlotte, N.C. In a seller's market, “hotels can be more selective in what business they bring to the property,” she says. “They are no longer going to just reach out and say, ‘We'll do business with you.’ You have to sell your piece of business to a facility.” ...

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