The data released in September from the Pew Internet & American Life Project show that 72 percent of adults are now online, with percentages higher among younger segments of the population (84 percent among those age 18-29, 83 percent among those age 30-49). As Internet use grows and broadband penetration spreads, more and more companies are drawn to the efficiencies and creative potential of online incentives, from online point tracking and reward fulfillment to e-communications and ...

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