What You Need to Know About Social Networking Tools Promo
Jim Spellos, CMP, is founder and president of Meeting U., a New York-based company that provides educational training and consulting to meeting professionals. If you've been to a meetings industry conference in the past few years, you've probably attended a Spellos technology session. We're excited to have him as our new technology columnist (see “Cool Tools” on page 34).
We met up with Jim to discuss why podcasting, blogging, RFID (radio-frequency identification) tags, and social networking tools should be part of your working life. “The real benefit is that these tools are two-way,” he says. “It doesn't matter what tools you use. What's critical is that you're engaging and including your audience.”
& Incentives: You've taught packed education sessions about podcasts. Can you give us a podcasting primer?
James Spellos: Well, first off, pod is an acronym that stands for “portable on demand.” Podcasting involves using something as simple as a digital recorder or even a tape recorder to record content. Once your content is recorded, it gets transferred to a piece of software. I use an application called Audacity, which is free to download.
The last piece is posting the content on the Web. This can be as simple as posting it to your Web site with a link so people can click on it and listen to it. Or it can get more sophisticated. Also, it is important to note that you don't need an iPod to listen to a podcast. Any portable MP3 player will work, or you can listen to it through your computer.
CMI: What are the best ways for meeting managers to use podcasts?
Spellos: Podcasting is ideal for short-burst training. Planners can make podcasts of meeting sessions available to attendees who weren't able to attend, or use a podcast to alert attendees about event information before the conference.
CMI: What other technologies should readers consider for their meetings right now?
Spellos: Radio-frequency name tags are becoming more prevalent in meetings. A badge that gets triggered when you walk into a session and tracks which sessions you attend, generates CEU information, and can identify the flow of traffic on an exhibit floor is becoming a standard tool. The technology has become more mature and much more usable.
From a Web-based perspective, I'd say using social networking tools is critical. Planners need to better understand how to market them, not only to attendees who are more traditional but also to those who have a knowledge of these tools but haven't yet used them in a business environment.
CMI: You're referring to sites such as MySpace, Facebook, and Second Life. How would meeting planners use them?
Spellos: Using these tools can keep our networks going before, during, and after a conference. I attended one of the first educational symposiums in Second Life a few months ago, led by [technology consultant] Corbin Ball, and it really takes the webinar to the next level.
Not only did we hear the presentation and see it in PowerPoint format, but we were also able to interact on a one-to-one basis after the event. It was more like being there than a traditional virtual meeting approach.
CMI: You're a big advocate of blogging. Should meeting organizers have blogs?
Spellos: Absolutely. I think blogging from an events standpoint is critical because it extends the message of the meeting outside to other people who might attend. A blog can get the word out about initiatives from that meeting and what they can look forward to at the next one.
Master the podcast with these three tips from tech guru James Spellos, CMP, founder and president of Meeting U.:
The first thing to remember is, if you are going to record anyone's words, such as aat a session, you need to get his or her permission.
Don't run it too long. About 10 to 12 minutes is the edge of how long people are willing to listen.
Keep it to one or two critical points.
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