AT A RECENT MEETING I ATTENDED, people were so unhappy with the keynote speakers and some of the sessions that attendance was painfully lean on the last day. On the shuttle ride to the airport, that was all people were talking about. If only meeting planners could experience things through the eyes of attendees — but they can! In this month's article on Washington Mutual's State of the Group meeting (see page 25), you'll meet a planner who includes attendees — and attendee research — in ...

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