AS CORPORATE CLIENTS seek new ways to impress guests and bolster brand identity, museums, nightclubs, and retail spaces are some of the unconventional venues vying for their events. SPACE EXPLORATION “We're not just a venue, we're a branding opportunity,” says Cheryl Serame, Special event sales manager for San Francisco — based Metreon. The Sony Entertainment — owned retail and entertainment center features more than a dozen private and semiprivate areas where corporate clients can entice ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to BEYOND THE BALLROOM, you'll get exclusive access to a large archive of premium content.

Already registered? here.