DEPENDING ON HOW SOON YOU START and who owns a spa, you might be surprised at how much you can negotiate. “Everything is negotiable — it's all in how you approach it,” says Patty Sabo, senior buyer, strategic travel and event procurement for Carlson Marketing Group, Plymouth, Minn. If the hotel owns the spa, it's easiest to negotiate prices because they're part of the total conference package. “Know the value of the package you are taking to the property and what it will mean to them,” ...

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