If you're looking to save a little money and still wow attendees, consider an up-and-comer in the same field as a big name speaker, suggests Marc Reede, president of Nationwide Speakers Bureau, Beverly Hills, Calif. For example, hire Joe McInnis for less than half the cost of Bob Ballard. Ballard discovered the Titanic wreckage. McInnis developed the Titanic IMAX film and was on Ballard's discovery team.