Salespeople at The Men's Wearhouse face a tough task every day: convincing customers to buy something they really don't want. As founder and Chief Executive Officer George Zimmer has put it, for many men, a trip to a store to buy a suit ranks right up there with a visit to the dentist. So the company trains its people to focus not on the merchandise they sell, but on building a relationship, which sometimes starts with a game of hoops or a hard-driving match of table tennis between buyer and ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the In the Company of Friends, you'll also gain access to exclusive premium content.

Already registered? here.