In the Driver's Seat
Rabid NASCAR fans (and they reportedly are legion) will covet incentive packages dreamed up by RaceAway Hospitality (www.raceawayhospitality.com).
Libby, Mont.-based RaceAway puts together VIP weekends at racetracks around the country. Packages include hotel, ground transportation, limo service, tickets to the races, food and beverage. RaceAway can also score hard-to-obtain pit passes and set up hospitality chalets with concierges for groups on the speedway grounds.
Justin Macy, founder and president, positioned the racing weekends to appeal to incentive-driven sales reps and companies looking to impress clients. Instead of jamming into tracks with 150,000 other spectators, “corporations can bring clients to the speedway and be treated like royalty,” he says.
RaceAway plans to expand its VIP treatment to other spectator sports and to hunting and fishing packages.
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