E-conferencing has been around long enough that mass broadcasts using chat and polling are practically mundane. Here are some not-so-typical e-meeting marketing ideas that are being tested — and a few I've tried — to keep e-conferencing fresh and effective: Try a virtual executive breakfast Having trouble getting those CXOs to come to your events? Send out invitations inviting execs to attend an eye-opening breakfast with their peers. All they have to do is be in their office, and you'll ...

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