The New York City-based Promotion Marketing Association in March announced the creation of an Event Marketing Council, in response to the increasingly important role that event marketing plays in integrated marketing campaigns. The council's mission will be to research event marketing best practices and methods of ROI measurement, as well as to raise awareness of event marketing and develop research and data in the area. For more information, visit www.pmalink.org.
Register for Complete Access (Valid Email Required)
By registering on MeetingsNet now, you'll not only gain access to events ally, you'll get exclusive access to a large archive of premium content.