Become Matadors for a Day Qualifiers will be transformed into matadors at Foamex Carpet Cushion, Inc.'s fall 1999 incentive program to Andalusia, Spain for their GFI division in Linwood, Penn. GFI will take the group to a working bull farm with a private horse show and--you guessed it--the chance to fight a baby bull.

"It's a young, very ambitious group. They're in great physical shape, and they like to do these kinds of things," says Bob Guerriero, president of The Journeymasters, an incentive firm in Salem, Mass. that is planning the program.