Florida conjures up images of white-sand beaches and ocean vistas dotted with sails. Of swimming and fishing and every imaginable water sport. Of world-class golf and tennis. And of facilities that understand the language of meeting planning.

It's easy to bring a group down. Air connections are excellent. Hotel staffs are well trained and professional. Convention bureaus are active and helpful. Luxury hotels abound, and their prices are surprisingly low off-season. Last year, more than 43 million visitors made tourism in Florida a $32 billion business.