Motivating nonsales employees was one focus of the 1996 Society of Incentive & Travel Executives (SITE) International Conference, which drew 397 members and guests to Vienna in November. In an address to the group, Dr. Lawrence Watson of Hay Management Consulting in Kuala Lumpur, Malaysia said that companies must now motivate a far more diverse range of workers beyond traditional salespeople, including nonsales employees who work with the sales team, "brain" workers who neither produce ...

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