Every year, Gen-Probe Inc. takes its CEO, vice president of sales, national sales manager, and top six sales representatives and their spouses on a trip to someplace special, someplace where they can feel pampered — someplace with a spa. “I look for different things when I'm planning an incentive trip for 15 people than I do when planning a national sales meeting for 100,” says Debra Luff, former national sales manager at the San Diego — based manufacturer of medical diagnostics products. ...

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