When President Bush and the other Group of 8 leaders convened in Kananaskis, Canada, this past June, the Alberta resort village promoted itself in a most appealing way. Kananaskis served its distinguished guests customized apples from The Kelowna Land & Orchard Co. Ltd. (www.k-l-o.com) in British Columbia, an outfit that uses an all-natural technique to imprint a logo onto the skin of the fruit.
Another Kelowna client, Johnson & Johnson Vision Care Inc., based in Jacksonville, Fla., recently picked logoed apples as itsgiveaway.
If you're considering this healthful promotional alternative, order early: In the spring, special bags are placed over individual apples on the trees. In the fall, the bags come off, revealing a white apple, and a logo is applied. The apples mature and redden on the tree before the picking season.
The apples cost $2 each, plus a $250 set-up fee. The minimum order is 1,000 apples.