The problem with measuring return of investment in a training program starts with the term itself. “ROI refers to how much profit a company makes relative to the money spent to manufacture and sell a product. How can you apply that to the intricacies inherent in training people?” says Albert Siu, chief learning officer at AT&T's headquarters in Basking Ridge, N.J., who likens the pursuit of ROI from employee training to the quest for the Holy Grail. Still, the need to measure training ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Can You Really Measure ROI?, you'll also gain access to exclusive premium content.

Already registered? here.