Try This

Had a grueling day working the trade show booth? Why not hire a personal masseuse or masseur for you and your staff? “To pay a hotel spa fee every day for my staff is out of the question,” says Rory Webb, CMP, Lagniappe Experience Meeting and Incentive Services, St. Petersburg, Fla. So she hired a staff masseur for five hours a day and paid his meals and room. He was on call for anything from a quick foot massage to a full therapeutic massage. “It suddenly hit me that if we could have that every day, we would be so much more relaxed and productive.” Sounds good to us!

Need a Read?

“Guestology,” “cast members,” “imagineering”: The Disney philosophy of service has a language all its own. And it's undeniable that the Disney experience reflects these well-thought-out principles. Now, a new book, Be Our Guest (2001, Disney Enterprises), reveals the six key strategies Disney uses to train its people in customer service — the same ones taught to hundreds of companies at the Disney Institute, the training arm of the company, for the past 15 years. If you're in the customer service business (and who isn't?), it's worth a read.

New Sensation

The first luxury resort to be built in Orange County, in 16 years, the St. Regis Monarch Beach Resort & Spa has all eyes on Dana Point, Calif. The Mediterranean-style resort offers ocean views from almost all of its 400 guest rooms and 74 suites, an on-site 18-hole golf course, and access to a nearby private beach club. We attended the kickoff at Aqua in Las Vegas a week before the resort opened; Monarch Beach will also be the third location of Chef Michael Mina's exclusive seafood restaurant — and the only one in Southern California. For meetings, the St. Regis Monarch offers 30,000 square feet of space, including a 12,000-square-foot ballroom.

Book Mark

Looking for a life-size cutout of the CEO to greet guests at a reception, a new icebreaker (what about a hat bar, where attendees make their own party hats?), a food and wine expert to give a course at your next meeting? The Web site of our sister magazine Special Events ( will tell you where you can find them — and leave you with hundreds of other ideas to spice up your next event. You can also research past articles, learn about new venues and themes, and locate information on event suppliers.