Talk about a tough crowd. When the National Speakers Association selects speakers for its annual conference, held this year from July 17-20 in Phoenix, it has to impress a particularly discerning audience — the 3,500 professional speakers who make up the delegation. So what does the National Speakers Association look for? “Expertise and eloquence,” says Mark Sanborn, president of the NSA. “We don't just want a speaker with great platform skills, but also expertise and ideas that will ...

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