“IT'S NO RETURN to the exuberant days of the late '90s, when corporate events were big, fun, and well-financed, but clearly there is some optimism out there.” That's the word from Lisa Hurley, editor, Special Events magazine, Malibu, Calif., commenting on the results from her publication's annual event industry research study. “This study bears out what we hear throughout the industry,” she says. “Corporate event spending has stabilized and is starting back up.” The numbers from the 171 ...

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