The message from this year's e-mail survey of 410 CMI Readers is clear: If your incentives are not innovative, individualized, and customized, they're not going to measure up. Today's competitive and talent-hungry marketplace demands a new breed of incentive program. Examples: Verizon's educational group trip; the Frequent Builders Program at Garco Building Systems, which offers travel awards to individuals; and the unconventional travel incentives for corporate recruiters at Keane, Inc., an ...

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