A recent USA Today front-page article skewering corporate motivational programs painted a biased and incomplete picture, incentive industry spokespeople say. The report, headlined “Firms spend billions to fire up workers — with little luck,” said that the motivation industry continues to explode but that more than half of employees in corporate America can muster no enthusiasm for their work. It described some of the more sensational motivation practices (such as firewalking), then ...

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