JUST BECAUSE A MEETING IS AN AWARD WINNER doesn't mean that it can't get better. Last year, Washington Mutual's annual State of the Group management meeting won Meeting Professionals International's Golden Paragon Award of Excellence for best themed event. But as planning began for the 2004 event and the organizers analyzed the attendee research, they realized that they still needed to make some pretty big changes. “Some scores were high, some lower. We wanted consistently higher scores,” ...

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