Here’s the word from a bona fide meetings technology expert: Don’t rush out and buy meetings technology. Mike Malinchok, CPC, who launched a strategic meetings management consultancy in late May—S2K On Purpose LLC— says one of the biggest mistakes companies make is to move too fast. “We’ve created this belief that you’ve got to go out and buy the technology in order to develop an SMMP,” he says. “But if you’re not ready to plan the change management, don’t buy the technology.” An SMMP, he ...

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