On September 15, the U.S. Travel Association will announce the results of an Oxford Economics study that focuses on the return on investment of all types of business travel.
“It will underscore that a dollar spent on business travel has a clear and direct return on investment for the company,” says Roger Dow, president and CEO of U.S. Travel, the Washington, D.C., advocacy group that launched the Meetings Mean Business campaign and Web site in conjunction with a meetings industry coalition earlier this year. Dow made the announcement at the Destination Marketing Association International annual meeting in Atlanta at the end of July.
”The data is very exciting because it’s very positive,” said Dow in an interview with MeetingsNet.
U.K.-based Oxford Economics is an independently owned consultancy that specializes in quantitative analysis and evidence-based business and public-policy advice.
The study was funded by the Destination & Travel Foundation, the combined entity formed in February 2009 by the foundations of U.S. Travel and DMAI.