1. The buyer’s market.
Almost as suddenly as they stopped, meetings and incentives are back. But there is still great value out there for planners: I predict a buyer’s market in entertainment for most of the year.

2. Attendees are over the party band.
Bands and performers are embracing new ways to connect with attendees, stepping into the crowd or getting guests up on stage. Connecting makes guests feel that they matter—and they do. Their energy is as important as the entertainers’.

3. Bon Jovi Rules!
When we reach our 40s, we want to share nostalgia for the music we grew up on. So the music of choice for events is cyclical. Currently, disco is out and the new corporate anthems are from the 80s and 90s (think “Don’t Stop Believin’” or anything by Bon Jovi). Exceptions: National sales reps (that is, 20-somethings) want very current music—not just pop, but edgier rock and hip-hop artists, while incentive groups with wide age ranges need bands that can play through the decades.

4. Band and DJ combos
The band alternates with a great DJ, which makes for a nice texture change-up and a dynamic evening.

5. “VJs” and video mashing
Video DJs—VJs—are a huge trend with the 20-year-olds. The VJ pumps the music while mashing up images and clips of rock videos and whatever else moves him or her.

6. Better lighting
One fixture does what it took five or more to do just a few years back. Work with a skilled designer to get the best bang for your buck.

7. Big-name acts are more affordable now.
They have become very aware of the value of private events—good money and little stress—and very aware of the power of social media. Think about it: Incentive attendees experience a Jimmy Buffett concert. Out of 600 attendees, 300 previous non-fans start tweeting or posting photos and messages on Facebook about the fantastic show. They download some tunes they heard, and their network does the same. ...

8. Get a little bit country.
Country is trending big in corporate events. It’s pop with a fiddle! Think about the winners of TV talent shows: The country artists have had the biggest post-show success.

Bill Hopkins has spent 25 years performing, coordinating, and producing event entertainment. Reach him at bill@billhopkinsevents.com or visit www.billhopkinsevents.com.