C-suite executives at your company expect you to design meetings that are “high impact,” says Ira Kerns, managing director, MeetingMetrics. “They want events that drive personal and organizational performance.” Strategic measurement can help you prove that you are delivering that high impact. “Add meeting measurement to your skills and you become imminently more valuable,” says Kerns. MeetingMetrics, which for the past six years has helped companies ...

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