Biggest quarterly demand increase in 23 years
STR reports that second-quarter room demand at U.S. hotels rose 8.7 percent, the largest quarterly demand increase since the Henderson, Tenn.–based research company began tracking performance in 1987. Of course, as Jan Fiertag, vice president, business development, at STR, pointed out in a recent column at hotelnewsnow.com, considering the terrible 2009 numbers, “the comparables are ridiculously easy. Room demand declined 8.4 percent in the first six months of 2009. ADR was down 8.6 ...
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